ABK TRAVEL provides results-driven marketing, advertising and public relations services in Baltic States (Lithuania, Latvia and Estonia), Belarus and Russia for SPA and wellness hotels, Medical SPA, and hospitals around the world.
We understand the needs of local, national and international facilities, and offer customized, culturally sensitive marketing efforts to drive business from around the corner or around the globe. Our customized approach to healthcare marketing ensures that we’ll uncover your strengths, create your unique value proposition and generate sales to provide you with a significant return on your investment.
HEALTH TOURISM MARKETING CONSULTANCY
• Branding – Identity
• Marketing Research
• Marketing Plan
RELATIONSHIP MANAGEMENT, INTRODUCTIONS AND NETWORKING
Relations where we work with the best media and sales, stimulate good sales by touristic agencies, tour operators and other business providers.
We have our own specialist database with many personal media contacts, which we constantly maintain and develop.
• Publications in press could be by barter basis;
• Organizing special events for press: press-days, press-cocktails, individual appointments & interviews and other;
• Organizing and accompanying of press-trips;
• Organizing of individual arrivals of journalists;
• Adapting press-materials to the Russian, Lithuanian languages (press-releases, brochures, etc.);
• Concept and assistance in professional film and photo-making;
• News mailing to media;
• Other PR and press activities
WEBSITE, ONTERNETM SEO, PPC MARKETING
• Creation and support of a web page of Hotel in Russian, Lithuanian languages
• Written translation;
• Publishing detailed information about the hotel on web sites of the important FIT agencies and tour operators in the СIS travel market;
• Monthly news mailing (according to the information provided by the hotel) to travel agencies
EVENT MARKETING AND NETWORKING STRATEGIES
Event is most advantageous way to build new collaborations and promote your company rapidly, taking you to your target, making the most of your time, ending up saving you time & Money. In order to have a better result of an exposition or an event, we are arranging “Hosted Buyer Programs”, gathering
Exhibiting companies with foreign Tour Operators from other countries as outlined in:
• Meetings with best travel actors (travel agencies, TO, concierge services)
• Breakfasts-presentations with the best individual travel agencies and luxury concierge services – according to the activity plan;
• Organizing and accompanying of fam trips for business providers;
• Providing assistance to the Hotel’s management in trips across Russia and CIS & Baltic countries;
• Participation as a representative of the Hotel in workshops and exhibitions, and in other events to be approved in the course of the year;
• Organizing a stand for the hotel, work in exhibitions: providing within a workshop/exhibition a person in charge of the Hotel product presentation;
Every project and every client are unique for us. Our strategy for each hotel is done very individually, in tailor made style, our activities are well thought out, that is why we have good results.